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realMLS Press Release



Jacksonville, FL, January 15, 2020 – The Northeast Florida MLS, Inc. (NEFMLS) previously operating as RealtyWEB.Net, unveils a revitalized identity and introduces a new brand, realMLS©.  With nearly 10,000 members, realMLS© is the largest MLS in Northeast Florida. 

Message from the MLS Leadership Team
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Ron Stephan, CEO of realMLS© commented, “Our new brand symbolizes the same philosophy that we’ve upheld for over 26 years.  Maintain real connections with our members and third-party vendors, continue to provide a real human touch in our technical support and membership services, and be the trusted source for real data and innovative products and services which empower our members for real success.”

“Along with the Northeast Florida Association of Realtors, Inc. (NEFAR), realMLS© and Metro Market Trends, Inc., we recently expanded our headquarters, including office space, educational facilities, and technology to accommodate our growing customer base,” added Stephan.

Kimberly Wiggins, COO of realMLS© said “Our mission remains the same and our vision is clear as we enter a new decade.  We strive to be the best in our industry by providing accurate, complete, and timely data and we will continue to be a service-centric, innovative MLS offering expanded member benefits.”

Having established a new brand and logo, realMLS© has updated its website with streamlined features allowing members easy access to a variety of educational opportunities, online support and quick links to the Flexmls application. Additionally, realMLS© members have access to a comprehensive property record database, MMT SearchNet, through Metro Market Trends, Inc. This product enhances the services that our members can provide to their clients. CMA’s are more thorough because they can include off-market properties. Property history is readily available through MMT’s user-friendly interface. The property record database also provides realMLS© members with customized prospecting tools.

Data sharing allows realMLS© members access to Daytona Beach Association of Realtors®, Flagler County Association of Realtors®, Hernando County Association of Realtors®, and Space Coast Association of Realtors® MLS data, giving realMLS© members and their sellers more exposure for their listings and more choices for their buyers.

“There are many MLS organizations throughout the country but the leadership and staff that make up realMLS© are the key components of what defines the value of our realMLS©,” said Mario Gonzalez, 2020 MLS President.

About Northeast Florida Multiple Listing Service, Inc.
The Northeast Florida Multiple Listing Service, Inc. (NEFMLS) now operating as realMLS© is a wholly owned subsidiary of NEFAR providing innovative programs and services to nearly 10,000 real estate professionals. RealMLS© partners with many exceptional service providers giving members a wide array of choices to fit their individual business model.  Members have access to statistical data products that are customizable, along with extensive property record data through their integration with Metro Market Trends, Inc., which provides detailed and accurate property information to its customers throughout the state of Florida and parts of Alabama. The realMLS© staff is comprised of a professional team of dedicated and caring employees who continually provide outstanding customer service, extensive hands-on training, and proficient technical support.

Media Contact:

Ron Stephan
Chief Executive Officer

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