In The Know™

Consumers don’t understand the MLS.

That’s a problem – and an opportunity.

Together with the Council of Multiple Listing Service (CMLS), realMLS is announcing a new campaign – In The Know™ for you to use to tell EVERYONE how important the multiple listing service is to what you do and how it enhances your value as their agent. This is your campaign. Own it. Claim credit. Use it to benefit you.

Take the campaign materials below and use them to unlock a new conversation with consumers.

The Opportunity

As an industry, we rely on the MLS every day. It’s how we monitor what’s happening across the market; how we cooperate to get sales done; how we offer compensation. We know how valuable the MLS is, even if we often take it for granted.

But here’s the thing: we can’t take it for granted any longer. The MLS is being challenged. If we want to preserve the efficient real estate market it creates, we need to educate consumers about how the MLS benefits them.

Here’s the good news: Those benefits are real and strong. And consumers understand them when they are explained in non-industry language.

The Campaign

Getting consumers to understand the MLS requires us to pull away our industry-speak and get to 2 powerful truths:

The MLS provides the bedrock of information millions of people depend on to make smart real estate decisions.

The vast majority of home sales happen by real estate brokers and agents working together on the MLS, not because of portals, websites or apps.

The MLS is how consumers, through their agent or broker, are In The Know™ about real estate. What’s for sale? How much do I offer? How much is my house worth? Brokers and agents, using the MLS, have the answers.

Agents and brokers. Use these promo materials.

You’ll notice that the campaign highlights how the MLS helps you deliver benefits to buyers and sellers.

This is a story about the MLS, but you are the hero. It unlocks a facet of your value you may not have thought to share before. Now you can.

Let’s do this!

SHAREABLE CAMPAIGN WEBSITE (FOR AGENTS)
Shows how using your MLS membership delivers big benefits.

SHAREABLE/EMBEDDABLE VIDEOS
Great for emails, on your website or on social.

BUYER & SELLER EMAIL SCRIPTS
Scripts and email templates you can use to enhance your business.

LISTING PRESENTATION SLIDES
Templates you can modify to show sellers how you use the MLS to serve them.

LOGOS & GRAPHICS KIT
Downloadable logos, social copy, and graphics you can use the promote the campaign (and yourself).

FLYER TEMPLATES
Clear and compelling, these are great print or email pieces.